What I'm doing now

I'm happy to be running again after a pesky IT band injury.

I finished reading When Coffee and Kale Compete and the book changed the way I think about customer motivation. The Jobs to be Done1 framework presented in the book has significant product and marketing implications. I will be writing more about this soon.

I'm currently reading Science, Strategy and War: The Strategic Theory of John Boyd. There are parallels between Jobs to be Done and Boyd's theories on innovation, especially how the second law of thermodynamics2 plays a central role.

This update is from April 18th, 2017.

  1. If you've seen Clayton Christensen's milkshake video, you might have an idea of what Jobs to be Done is. In When Coffee and Kale Compete, Alan Klement outlines both the theory of understanding customer motivation and a playbook for practitioners. It's about much more than milkshake marketing!

  2. The second law of thermodynamics states that a closed system will grow more disorderly over time. Both Jobs to be Done and Boyd account for this inevitability by advocating for open systems in organizations.